About us
We build athletes who hold up under pressure
The Athletic Advisor is a complete development platform and coaching company for student-athletes — and for the families, coaches, and advisors supporting them.
Adam Tannehill
Founder · Certified Life & Mental Strength Coach, CMC & LPC · Former professional golfer
Why we exist
Why I created The Athletic Advisor
When I was in high school, my parents and I worked with a national recruiting agency to help me pursue college athletics. We hoped for guidance and a clear path forward, but we often felt left in the dark. We weren’t taught how to introduce ourselves to a college coach, build a relationship, or take ownership of the recruiting process.
That experience stayed with me. Families invest time, money, and trust into their child’s future. They deserve clear direction, practical coaching, and tools they can use.
I created The Athletic Advisor to give families the support I wish we had.
As a certified life coach and mental strength coach, former professional golfer, and someone who works with junior, high school, collegiate, and professional athletes, I’ve seen how closely recruiting and personal development are connected. Reaching out to a coach takes confidence. Handling rejection takes resilience. Choosing a college takes self-awareness. Arriving prepared takes discipline and independence.
Our program brings recruiting education and mental strength coaching together. Athletes learn how to communicate with coaches, build relationships, and pursue opportunities while developing the mindset to manage pressure, overcome setbacks, and keep moving forward. Parents gain a clearer understanding of the process and how to support their child along the way.
My goal is to make recruiting easier to understand and help your child grow into a confident young adult — ready to play, ready to compete, and ready for college and life beyond sports.
Our story
Started with one recurring problem
Adam Tannehill kept meeting the same athlete. Talented. Coachable. Trained six days a week. And completely undone by a bad start, a missed shot, or a coach watching from the fence line.
Nobody was teaching them the other half of the game. So he built a structured way to assess and train confidence, composure, focus, resilience, preparation, and self-talk the same way an athlete trains physical skills.
Then came the second problem: mental training, competition preparation, recruiting, video, and athlete information were scattered everywhere. The Athletic Advisor grew into one account that connects the whole development process and makes the next step clear.
Today The Athletic Advisor works with middle school, high school, collegiate, and professional athletes across golf, soccer, disc golf, and more — plus the parents and coaches around them.
Meet Adam
The full story, in his words
What we believe
Five things we will not compromise
- 01
The person comes before the player
An athlete who is well outside their sport performs better inside it. We start there, every time.
- 02
Mental strength is trainable
It is not a personality type. It is a set of skills, and skills respond to reps.
- 03
Families are part of the program
When the athlete, the parent, and the coach share one language, growth accelerates.
- 04
Honest feedback beats encouragement
Athletes get plenty of cheering. What they rarely get is someone telling them the truth kindly.
- 05
Fit matters more than volume
We would rather coach fewer athletes properly than run a program at scale.
Start here
How ready are you for the next level?
Get a personalized Athlete Readiness Score™, your strengths, development priorities, and the top three actions to take next.